The RSPCA Approved Farming Scheme aims to improve the lives of as many farm animals as possible today.
We look at Coles’ customer insights on a weekly basis and our customers tell us that
they want to know that they can trust where the animal came from so it’s
definitely a growing trend. The RSPCA standard is a clear beacon in terms of
helping our customers find product that has been raised to such a high level of welfare.
The Approved Farming Scheme logo on any product that’s come from an RSPCA Approved farm needs to mean something. It needs to mean that we’ve actually been
on farm and made sure that our standards are being met.
Looking at the pack and seeing the RSPCA logo, it’s a real kind of safe way for
them to know that the product they’re picking up is RSPCA Approved.