5 Tips For Selling Through Social Media

5 Tips For Selling Through Social Media


These are my top five tips for selling through
social media. Tip number one: consider the consumption. Traditionally, everyone talks about how content
is the most important thing, but actually nowadays context is far more important in some regards because the technological and practical circumstances in which your audience consumes your content will dictate how you design that content and make sure it’s really relevant to that
audience. Tip number two is tell a story and learn from
it. Social media affords you the unique opportunity
to tell a brand narrative rather than having a sort of broadcast communication. Social
media gives you the opportunity to have a discussion around what your brand wants to
be and who you want to be seen to be. But importantly, learn from it as well, so make
sure you put in measurability in from the beginning and you learn from what’s working
and what’s not and adapt. Tip number three: do your research. So, unlike more costly channels, social media
becomes a largely free resource. It’s often undermined and there’s not the same care and
attention put into it. From the very beginning you need to make sure you’re doing research:
why are you using the channel? What are you doing? What is the campaign’s objective? Has
that hashtag been used? Just be careful; do your research, it’s all too easily done. Tip number four is know your audience. So, this goes beyond the kind of high level
segmentation that people are told in marketing and business. It’s not just a: I want to market
to people in their thirties who are female and like jewellery. It’s actually understanding
why that audience interact online, who they interact with, both their peers and brands,
and what kind of interactions they like, where they hang out online and what value you can add
by being there and talking to them. Tip number five is know your social brand. So, again social media some people forget
that it’s another way of visual branding and it’s all about consistency. Social media is
about building a relationship and boosting a relationship is all about familiarity and
authenticity. With social media you have a plethora of touch points with consumers and
you need to be instantly recognisable no matter what touch point you’re going through. So
while there are different tones of voice and different approaches you’ll be using on social
media, consistency is key so think about very basic things like your colour pallets and
your use of fonts, your style of imagery whether it’s animation or photography with a filter
so everything is consistent and you have this point of reference that they know who it is
as soon as they see you.

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